Saturday, September 23, 2006

Don't Believe the Hype

I know I've mentioned in past blogs some things you can do to help protect against the market correction like the short about Maintaining your Online Presence. One thing I forgot to bring up was to forget about believing all the "HYPE" about how badly the market is doing. Especially don't let the "hype" knock you off your focus and start to negatively affect your sales ability and work ethic!


I was surfing around and found a real good blog on this topic by a great writer, Tim O'Keefe titled Guard your mind 1 and 2. It's about the "hype" of the current market and how the press is so good at finding superfluous statistics that sell papers/headlines but really aren't that bad when you dig into them. I really like Tim's approach on this and do intend to keep up with his blog and recommend you do the same.


One thing I've learned is that you always need to back up your sources. While you and your clients/friends see headlines and stats about how the market has burst just keep in mind...where did these numbers come from and what are they compared to.

When you hear, the number of new home sales have plummeted x% from the same period 2 or 3 years ago, remember 2-3 years ago the market was booming and probably near its peak. When you think about it, the actual growth would still be above average and in any normal market still be considered strong. When you see the headlines ask yourself...are they comparing apples to apples?

Don't believe the hype, stay focused and keep up the work ethic.

Until next time,

Damien Zamora
CEO.President
myAgentPHONE
dzamora@myagentphone.com

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