Maintaining your Online Presence

As many of you know, there are all kinds of rumors about market down-turn or "the bubble bursting." In one of my previous posts, I called it the “Normal Times.” I'm not sure if any of you have actually felt it yet but the one thing that becomes more and more important as the market does its natural ebb & flow is to maintain a steady stream of marketing and online presence.

You undoubtedly need to make sure you continue your traditional marketing efforts; direct mail, phone, TV, radio or other media but you also need to make sure that you are consistently updating and changing your web site as well.

In the mortgage/real estate market, stagnation is a sign of weakness or a negative shift in the market, which can cause concern for your clients, employees and potential clients.

Be sure to update your listings if prices change, update them if you sell or close a deal...make sure you reflect it on your site as quickly as possible. Your site will remain popular and positive if you maintain it and keep people coming back for the latest updates.

Marketing is the ability to create an emotional or visceral reaction to something you write, say, send or post on your web site. You need to make sure that reaction is positive, uplifting or a call to action.

So what do you do if you don't have any updates and it's been a few days? Well, you post some comments, or change the design, update your statement/quote or listings to reflect some change. It's not imperative that your web site change all the time but think of your site as a living, breathing, being. When people come to your site, do they have to check for a pulse? Or, can they tell right away that you are alive and kicking!

Overcome those negative concerns by demonstrating that you and your organization are not stagnant. Rather, you are on the ball, a real mover and a shaker.



Until next time,

Damien Zamora
dzamora@myagentphone.com