Good Karma

I just read another good article on Realtor.org, the site for the National Association of Realtors, check it out: Existing-Home Sales Holding At A Sustainable Pace. As I mentioned in my last posting, you want to consider your source. Well in my opinion the National Association of Realtors is a very credible industry source.

Here’s my take,
Yea, the market is stabilizing. Let’s look for the positives! I think there's enough negative energy out there about the housing market. Make it your mantra to pass on the good news about the market. Use your market to quote real articles and reference them so people can read them in context. Right now there are a lot of people dissing the market and using bad information or partial information to exacerbate the market stabilization. It's stabilizing but not necessarily to the dramatic extent that some are making it out to be.

It's important for you to be positive, aggressive and excited about the market stabilization and the fact that business will normalize. Sure, the frenzy is over which should help excite your investors and buyers it's also a time to educate and encourage your sellers. Keeping prices stable is important to a smooth stabilization and you can help your sellers understand that loosing all their equity to get out isn't a smart business decision and should not be done unless absolutely necessary.

It's time to pull out the pom-poms and start cheering folks. Keep it real and keep it positive!


Now for your dose of Tech stuff I would like to point you to an excellent section of NAR's site: Center for Realtor Technology. This new section is an outstanding resource for information on Real Estate technology, tools and trends. One of my favorite things about the site is its information about the trends that have helped shape the Real Estate industry into what it is today.

The site also has PowerPoint Presentations that you can take a look at information on how to make sure your business is safe and secure (including helping you with a security policy). Tools are provided to help analyze your site to make sure it's compliant. Of course you can check out the Newsletters, contact Realtor.org consultants (I'm sure at a fee), help fight listing theft and contact the NAR's Center for Realtor Technology.

There's already a TON of stuff on the National Association of Realtors site and the technology section just adds another feather into their cap. It's worth taking some time to check out everything available. Even if you're not a Realtor...there's a lot of great information for buyers, sellers, investors and the general population.

Until next time,

Damien Zamora
CEO/President
myAgentPHONE
dzamora@myagentphone.com